{"id":18145,"date":"2019-04-19T11:10:50","date_gmt":"2019-04-19T09:10:50","guid":{"rendered":"https:\/\/www.ecommerceitalia.info\/uncategorized\/rapporto-e-commerce-in-italia-2019\/"},"modified":"2024-04-16T16:11:39","modified_gmt":"2024-04-16T14:11:39","slug":"report-e-commerce-in-italy-2019","status":"publish","type":"post","link":"https:\/\/staging.ecommerceitalia.info\/en\/report-en\/report-e-commerce-in-italy-2019\/","title":{"rendered":"Ecommerce in Italy 2019"},"content":{"rendered":"<p>Italian e-commerce is one of the markets with the most potential. This is shown by the comparison with foreign markets. Although e-commerce in Italy keeps steadily growing every year (18% this year), the overall market penetration is still very far from the other northern European countries.<br \/>\nDuring these years, however, foreign companies have been the ones who have gained the most interesting sectors and created the online market. Selling online means first of all to manage economies of a significant scale, that allow to invest on service and acquisitions. Throughout the years, Booking and Expedia have done it in the tourism sector, Amazon in consumer electronics and publishing, Just Eat in food delivery and Zalando in fashion (despite YOOX\u2019s opposition). Today, new players are entering the most protected sectors, such as the pharmaceutical one. Access to loans is what makes the difference, so that Italian e-commerce companies can become those that expand at an international level rather than those that are bought, or worse put out of business.<br \/>\nThe key factors that influence the investors\u2019 choice, however, can also help companies to increase their value. The business scalability, the clients\u2019 return rate, the sector they belong to, their position in the international market are only a few of the factors that companies can look at to diversify themselves. In this study we analyse some examples of how companies can stand out by adopting some simple strategies.<\/p>\n\n    <div class=\"xs_social_share_widget xs_share_url after_content \t\tmain_content  wslu-style-1 wslu-share-box-shaped wslu-fill-colored wslu-none wslu-share-horizontal wslu-theme-font-no wslu-main_content\">\n\n\t\t\n        <ul>\n\t\t\t        <\/ul>\n    <\/div> \n","protected":false},"excerpt":{"rendered":"<p>According to the &#8220;Ecommerce Italia 2019&#8221; report, Italy was at that time one of the markets with the greatest potential, but despite continuing to grow at double digits, overall market penetration was still distant from other Northern European countries.<\/p>\n","protected":false},"author":2,"featured_media":18117,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"tpl-entry-focus.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[22],"tags":[],"class_list":["post-18145","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-report-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - 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