The most popular ecommerce websites in Italy:

Ecommerce Ranking is the ranking of the best online shopping sites, divided by sector and updated every month.

Ecommerce Italia 2025

The 19th edition of the CA research will explore innovations, current trends, the most interesting cases and market evolutions of the Ecommerce in Italy.

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The Gambling sector had a turnover of around 5 billion euros with a growth of 15% and negligible inflation. Foreign operators mainly come from Malta and Great Britain. The sector is experiencing a strong contraction in physical retail with operators like Flutter and Lottomatica acquiring major competitors. Online, the new multi-year concession that will be released in 2025 will likely reduce the number of operators from around 80 today to less than 30 due to the high costs expected by the
Government, which will force operators to merge and form consortia. From the customer’s point of view, the contraction will be even more visible because many operators use different brands and sites (the so-called skins) that will be prohibited by the new regulations. (Analysis conducted in collaboration with Agimeg)

Sector Italianity 59%
Est. Revenue € 5.090.002.000
Growth 23-24 15,0%
Inflation 0,5%

Discover all data in the "Ecommerce Italy 2025" report

12134 companies present
17 sectors

Latest update: 19 December 2025

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FAQ

How is the ranking calculated?
The ranking aims to estimate the popularity of ecommerce websites in Italy. It's calculated with an algorithm based on the following parameters:
· Unique Visitors: Total unique visitors on a monthly basis in Italy (estimated by Casaleggio Associati on Semrush data)
· On line popularity: brand relevance according to CA data and estimates (data not visible)
· Average time: average amount of time that a user spends on the analyzed domain during each visit.
· Bounce Rate: Percentage of visitors who leave the analyzed site after viewing a single page.
· Relevance: overall score calculated on the basis of previous data
The ranking is based on data estimates available on the Net, it has no statistical value but it is indicative of the balance of power between the various players.

How many companies are there in the Ranking?
At the moment there are 12134 companies that have an ecommerce in Italy - from product to services - divided into categories.

How often ecommerce is updated rankings?
The ecommerce ranking is updated every month. Updates of company names and other major changes are made twice a year.

Why does my ecommerce site not appear in the rankings?
The reasons are threefold:
· The site has been taken into consideration, but did not reach the top 100 positions; it could be available in sector rankings
· The data found was not sufficient to make an accurate estimate
· Your site has not been inserted in our database. You can send it by clicking here

I believe that the figures relating to my ecommerce site are inaccurate. What can I do?
The numbers in the ranking only represent estimates of Ecommerce site traffic and may be different from actual data. You can learn more about the difference between Semrush and Google Analytics.
You can write us an email and report the data you believe is inaccurate.

Will you modify the rankings?
For now the ranking ecommerce is in Beta and in constant monitoring.
If you have suggestions that can help us improve our ranking, send us an email.

Why an ecommerce site is not in the ranking anymore?
When the traffic estimate in a certain month is too low, the site is temporarily excluded from the ranking.

How can I sponsor the Ranking?
If you want informations on Ranking Sponsorship, pleasesend us an email.

Company / Sector

Sector

Sisal

Gambling

10.000

6.798.973

07:11

45,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
6.798.973	07:11	45,0%	Follow

888 Casinò

Gambling

4.375

2.819.536

05:29

69,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
2.819.536	05:29	69,0%	Follow

Snai

Gambling

2.853

1.638.411

10:29

46,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
1.638.411	10:29	46,0%	Follow

StarCasinò

Gambling

2.201

1.260.775

08:14

68,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
1.260.775	08:14	68,0%	Follow

Bet365

Gambling

1.821

926.514

22:28

41,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
926.514	22:28	41,0%	Follow

Lottomatica

Gambling

1.712

793.202

09:18

32,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
793.202	09:18	32,0%	Follow

Goldbet

Gambling

1.576

735.083

09:42

29,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
735.083	09:42	29,0%	Follow

Betflag

Gambling

1.549

709.800

12:42

26,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
709.800	12:42	26,0%	Follow

Eurobet

Gambling

1.440

625.982

11:17

29,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
625.982	11:17	29,0%	Follow

Planetwin365

Gambling

1.114

448.549

13:32

36,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
448.549	13:32	36,0%	Follow

Giochi24

Gambling

1.087

466.798

07:07

62,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
466.798	07:07	62,0%	Follow

Pokerstars

Gambling

1.033

333.659

08:35

26,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
333.659	08:35	26,0%	Follow

Admiral Bet

Gambling

897

278.805

21:26

45,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
278.805	21:26	45,0%	Follow

Giocodigitale

Gambling

870

254.619

07:22

49,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
254.619	07:22	49,0%	Follow

William Hill

Gambling

842

192.748

19:35

23,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
192.748	19:35	23,0%	Follow

E-Play24

Gambling

788

239.697

13:01

41,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
239.697	13:01	41,0%	Follow

BetFair

Gambling

788

172.247

13:44

18,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
172.247	13:44	18,0%	Follow

Betsson

Gambling

761

189.320

12:48

42,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
189.320	12:48	42,0%	Follow

Bwin

Gambling

761

185.465

09:32

41,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
185.465	09:32	41,0%	Follow

Domus Bet

Gambling

679

154.955

23:35

29,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
154.955	23:35	29,0%	Follow

Leo Vegas

Gambling

625

104.549

09:52

34,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
104.549	09:52	34,0%	Follow

StarVegas

Gambling

598

140.656

11:26

55,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
140.656	11:26	55,0%	Follow

Sportium

Gambling

571

112.992

12:00

41,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
112.992	12:00	41,0%	Follow

Totosi

Gambling

571

99.656

28:57

23,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
99.656	28:57	23,0%	Follow

Vincitu

Gambling

571

96.553

15:36

27,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
96.553	15:36	27,0%	Follow

Daznbet

Gambling

571

93.147

18:39

31,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
93.147	18:39	31,0%	Follow

My Lotteries Play

Gambling

571

90.111

07:10

38,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
90.111	07:10	38,0%	Follow

Sportbet

Gambling

516

77.340

34:29

24,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
77.340	34:29	24,0%	Follow

Quigioco

Gambling

516

72.242

11:06

19,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
72.242	11:06	19,0%	Follow

Netwin

Gambling

516

70.080

12:18

25,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
70.080	12:18	25,0%	Follow

Tombola

Gambling

516

67.155

15:07

25,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
67.155	15:07	25,0%	Follow

StanleyBet

Gambling

516

63.948

24:26

22,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
63.948	24:26	22,0%	Follow

Bgame

Gambling

516

60.870

29:52

28,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
60.870	29:52	28,0%	Follow

Betpoint

Gambling

462

68.804

12:37

46,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
68.804	12:37	46,0%	Follow

Marathonbet

Gambling

462

60.846

17:56

38,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
60.846	17:56	38,0%	Follow

Betpassion

Gambling

435

56.038

09:36

45,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
56.038	09:36	45,0%	Follow

Staryes

Gambling

408

41.516

13:34

23,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
41.516	13:34	23,0%	Follow

NetBet

Gambling

380

39.179

13:09

22,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
39.179	13:09	22,0%	Follow

Stake

Gambling

380

38.002

09:29

32,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
38.002	09:29	32,0%	Follow

Betway

Gambling

380

37.875

12:51

34,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
37.875	12:51	34,0%	Follow

Fastbet

Gambling

353

36.225

09:58

42,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
36.225	09:58	42,0%	Follow

Codere

Gambling

353

31.353

28:22

45,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
31.353	28:22	45,0%	Follow

Betwin360

Gambling

353

31.215

10:50

35,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
31.215	10:50	35,0%	Follow

Betitaly

Gambling

299

34.355

13:26

53,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
34.355	13:26	53,0%	Follow

ZonaGioco

Gambling

272

24.904

19:06

30,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
24.904	19:06	30,0%	Follow

Sunbet

Gambling

272

19.951

16:31

27,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
19.951	16:31	27,0%	Follow

Gioca7

Gambling

245

16.436

11:58

36,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
16.436	11:58	36,0%	Follow

Elabet

Gambling

245

10.902

02:27

19,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
10.902	02:27	19,0%	Follow

Casinò Sanremo online

Gambling

217

10.740

02:47

37,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
10.740	02:47	37,0%	Follow

Casino' Di Venezia Gioco

Gambling

7.535

05:22

8,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
7.535	05:22	8,0%	Follow

Perlaplay

Gambling

5.317

04:00

16,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
5.317	04:00	16,0%	Follow

WinBet

Gambling

3.591

02:30

24,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
3.591	02:30	24,0%	Follow

Timetobet

Gambling

<1.000

00:30

0,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
<1.000	00:30	0,0%	Follow

Fonte:

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Top 10 Scommesse e Casinò

The distribution by popularity of the top ten websites in the Ecommerce ranking.

The ranking is based on data estimates available on the Net, it has no statistical value but it is indicative of the balance of power between the various players.
In addition to the estimation of unique visits, time spent on the website, bounce rate and brand relevance are taken into consideration.
We update company data twice a year, considering major changes (naming, url, aggregations, etc.).
The companies in the ranking are selected based on revenue estimates for the previous year and traffic on the site.
You can send your company name for inclusion in the list or send an email for more information.
It is possible to examine the breakdown by sector of the companies and other information on the reference page.

In some cases the data may be incorrect or out of date. Casaleggio Associati assumes no responsibility for different uses of the ranking.

Terms and Restrictions for the Use of Data from the Ecommerce Italia Ranking
Any form of extraction, reprocessing, reproduction, or use, whether partial or complete, of the content is prohibited without prior written authorization from the rights holder.
Automated access to the data, including bots, crawlers, or artificial intelligence, is also prohibited unless prior approval is obtained.
Any violation of these conditions will be prosecuted.
For usage requests or authorizations, please contact us.