The most popular ecommerce websites in Italy:

Ecommerce Ranking is the ranking of the best online shopping sites, divided by sector and updated every month.

Ecommerce Italia 2025

The 19th edition of the CA research will explore innovations, current trends, the most interesting cases and market evolutions of the Ecommerce in Italy.

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The Gambling sector had a turnover of around 5 billion euros with a growth of 15% and negligible inflation. Foreign operators mainly come from Malta and Great Britain. The sector is experiencing a strong contraction in physical retail with operators like Flutter and Lottomatica acquiring major competitors. Online, the new multi-year concession that will be released in 2025 will likely reduce the number of operators from around 80 today to less than 30 due to the high costs expected by the
Government, which will force operators to merge and form consortia. From the customer’s point of view, the contraction will be even more visible because many operators use different brands and sites (the so-called skins) that will be prohibited by the new regulations. (Analysis conducted in collaboration with Agimeg)

Sector Italianity 58%
Est. Revenue € 5.090.002.000
Growth 23-24 15,0%
Inflation 0,5%

Discover all data in the "Ecommerce Italy 2025" report

12263 companies present
17 sectors

Latest update: 16 February 2026

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FAQ

How is the ranking calculated?
The ranking aims to estimate the popularity of ecommerce websites in Italy. It's calculated with an algorithm based on the following parameters:
· Unique Visitors: Total unique visitors on a monthly basis in Italy (estimated by Casaleggio Associati on Semrush data)
· On line popularity: brand relevance according to CA data and estimates (data not visible)
· Average time: average amount of time that a user spends on the analyzed domain during each visit.
· Bounce Rate: Percentage of visitors who leave the analyzed site after viewing a single page.
· Relevance: overall score calculated on the basis of previous data
The ranking is based on data estimates available on the Net, it has no statistical value but it is indicative of the balance of power between the various players.

How many companies are there in the Ranking?
At the moment there are 12263 companies that have an ecommerce in Italy - from product to services - divided into categories.

How often ecommerce is updated rankings?
The ecommerce ranking is updated every month. Updates of company names and other major changes are made twice a year.

Why does my ecommerce site not appear in the rankings?
The reasons are threefold:
· The site has been taken into consideration, but did not reach the top 100 positions; it could be available in sector rankings
· The data found was not sufficient to make an accurate estimate
· Your site has not been inserted in our database. You can send it by clicking here

I believe that the figures relating to my ecommerce site are inaccurate. What can I do?
The numbers in the ranking only represent estimates of Ecommerce site traffic and may be different from actual data. You can learn more about the difference between Semrush and Google Analytics.
You can write us an email and report the data you believe is inaccurate.

Will you modify the rankings?
For now the ranking ecommerce is in Beta and in constant monitoring.
If you have suggestions that can help us improve our ranking, send us an email.

Why an ecommerce site is not in the ranking anymore?
When the traffic estimate in a certain month is too low, the site is temporarily excluded from the ranking.

How can I sponsor the Ranking?
If you want informations on Ranking Sponsorship, pleasesend us an email.

Company / Sector

Sector

Sisal

Gambling

10.000

6.743.541

08:24

50,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
6.743.541	08:24	50,0%	Follow

888 Casinò

Gambling

4.972

3.191.445

06:55

69,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
3.191.445	06:55	69,0%	Follow

Snai

Gambling

2.818

1.557.389

11:59

43,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
1.557.389	11:59	43,0%	Follow

StarCasinò

Gambling

2.376

1.340.642

08:38

67,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
1.340.642	08:38	67,0%	Follow

Bet365

Gambling

1.989

944.325

23:22

41,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
944.325	23:22	41,0%	Follow

Betsson

Gambling

1.961

995.896

08:52

41,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
995.896	08:52	41,0%	Follow

Betflag

Gambling

1.934

932.095

12:04

26,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
932.095	12:04	26,0%	Follow

Lottomatica

Gambling

1.934

875.195

09:33

27,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
875.195	09:33	27,0%	Follow

Goldbet

Gambling

1.657

748.930

10:04

31,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
748.930	10:04	31,0%	Follow

Eurobet

Gambling

1.547

647.888

12:51

30,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
647.888	12:51	30,0%	Follow

Planetwin365

Gambling

1.160

421.175

11:00

38,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
421.175	11:00	38,0%	Follow

Pokerstars

Gambling

1.133

366.975

09:21

32,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
366.975	09:21	32,0%	Follow

Giochi24

Gambling

939

321.512

09:03

66,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
321.512	09:03	66,0%	Follow

Giocodigitale

Gambling

939

282.170

08:53

51,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
282.170	08:53	51,0%	Follow

BetFair

Gambling

912

190.360

19:35

31,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
190.360	19:35	31,0%	Follow

William Hill

Gambling

856

141.671

20:02

21,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
141.671	20:02	21,0%	Follow

E-Play24

Gambling

801

173.266

13:17

34,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
173.266	13:17	34,0%	Follow

Admiral Bet

Gambling

773

145.748

20:05

48,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
145.748	20:05	48,0%	Follow

Bwin

Gambling

746

153.103

11:46

43,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
153.103	11:46	43,0%	Follow

Domus Bet

Gambling

718

102.443

27:16

23,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
102.443	27:16	23,0%	Follow

StanleyBet

Gambling

691

59.172

39:30

23,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
59.172	39:30	23,0%	Follow

StarVegas

Gambling

635

130.692

13:34

60,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
130.692	13:34	60,0%	Follow

Daznbet

Gambling

608

94.973

15:06

53,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
94.973	15:06	53,0%	Follow

Leo Vegas

Gambling

608

73.450

09:31

32,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
73.450	09:31	32,0%	Follow

My Lotteries Play

Gambling

608

65.485

15:56

32,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
65.485	15:56	32,0%	Follow

Sportbet

Gambling

608

62.404

20:43

18,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
62.404	20:43	18,0%	Follow

Betpoint

Gambling

580

77.296

11:46

28,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
77.296	11:46	28,0%	Follow

Stake

Gambling

580

74.981

10:16

28,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
74.981	10:16	28,0%	Follow

Quigioco

Gambling

580

61.609

06:44

11,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
61.609	06:44	11,0%	Follow

Vincitu

Gambling

580

59.026

13:21

25,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
59.026	13:21	25,0%	Follow

Netwin

Gambling

580

58.863

12:09

18,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
58.863	12:09	18,0%	Follow

Totosi

Gambling

580

51.151

21:14

28,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
51.151	21:14	28,0%	Follow

Sportium

Gambling

552

59.247

17:20

41,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
59.247	17:20	41,0%	Follow

Staryes

Gambling

552

50.157

12:26

29,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
50.157	12:26	29,0%	Follow

Betpassion

Gambling

552

50.072

16:57

21,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
50.072	16:57	21,0%	Follow

Marathonbet

Gambling

497

48.846

27:11

18,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
48.846	27:11	18,0%	Follow

Tombola

Gambling

470

49.162

13:45

17,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
49.162	13:45	17,0%	Follow

Bgame

Gambling

470

41.379

21:56

25,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
41.379	21:56	25,0%	Follow

Fastbet

Gambling

387

43.774

13:14

61,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
43.774	13:14	61,0%	Follow

Betwin360

Gambling

387

33.480

10:13

32,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
33.480	10:13	32,0%	Follow

Codere

Gambling

331

23.745

13:18

23,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
23.745	13:18	23,0%	Follow

Sunbet

Gambling

276

23.159

14:00

57,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
23.159	14:00	57,0%	Follow

Betitaly

Gambling

276

21.021

13:42

50,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
21.021	13:42	50,0%	Follow

Betway

Gambling

193

20.683

09:30

80,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
20.683	09:30	80,0%	Follow

ZonaGioco

Gambling

110

9.618

20:25

20,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
9.618	20:25	20,0%	Follow

Perlaplay

Gambling

110

8.260

23:22

17,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
8.260	23:22	17,0%	Follow

Gioca7

Gambling

110

6.575

12:00

9,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
6.575	12:00	9,0%	Follow

Casinò Sanremo online

Gambling

8.992

14:33

33,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
8.992	14:33	33,0%	Follow

Casino' Di Venezia Gioco

Gambling

6.142

10:56

48,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
6.142	10:56	48,0%	Follow

WinBet

Gambling

2.721

04:21

25,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
2.721	04:21	25,0%	Follow

Elabet

Gambling

1.740

05:00

47,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
1.740	05:00	47,0%	Follow

NetBet

Gambling

<1.000

00:40

0,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
<1.000	00:40	0,0%	Follow

Fonte:

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Top 10 Scommesse e Casinò

The distribution by popularity of the top ten websites in the Ecommerce ranking.

The ranking is based on data estimates available on the Net, it has no statistical value but it is indicative of the balance of power between the various players.
In addition to the estimation of unique visits, time spent on the website, bounce rate and brand relevance are taken into consideration.
We update company data twice a year, considering major changes (naming, url, aggregations, etc.).
The companies in the ranking are selected based on revenue estimates for the previous year and traffic on the site.
You can send your company name for inclusion in the list or send an email for more information.
It is possible to examine the breakdown by sector of the companies and other information on the reference page.

In some cases the data may be incorrect or out of date. Casaleggio Associati assumes no responsibility for different uses of the ranking.

Terms and Restrictions for the Use of Data from the Ecommerce Italia Ranking
Any form of extraction, reprocessing, reproduction, or use, whether partial or complete, of the content is prohibited without prior written authorization from the rights holder.
Automated access to the data, including bots, crawlers, or artificial intelligence, is also prohibited unless prior approval is obtained.
Any violation of these conditions will be prosecuted.
For usage requests or authorizations, please contact us.