The most popular ecommerce websites in Italy:

Ecommerce Ranking is the ranking of the best online shopping sites, divided by sector and updated every month.

Ecommerce Italia 2025

The 19th edition of the CA research will explore innovations, current trends, the most interesting cases and market evolutions of the Ecommerce in Italy.

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Gambling is projected to see high growth rates in 2026 (19.7%), pushing expenditure (net of winnings) to over €6 billion, in a market that has been radically reshaped by regulatory measures introduced in late 2025. The industry remains one of the most frequently used, where leadership depends on the ability to identify recurring needs and build long-term relationships.

Sector Italianity 58%
Est. Revenue 2025 € 6.091.045.000
Growth 24-25 19,7%
Inflation 2,7%

Discover all data in the "Ecommerce Italy 2025" report

12929 companies present
17 sectors

Latest update: 16 October 2026

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FAQ

How is the ranking calculated?
The ranking aims to estimate the popularity of ecommerce websites in Italy. It's calculated with an algorithm based on the following parameters:
· Unique Visitors: Total unique visitors on a monthly basis in Italy (estimated by Casaleggio Associati on Semrush data)
· On line popularity: brand relevance according to CA data and estimates (data not visible)
· Average time: average amount of time that a user spends on the analyzed domain during each visit.
· Bounce Rate: Percentage of visitors who leave the analyzed site after viewing a single page.
· Relevance: overall score calculated on the basis of previous data
The ranking is based on data estimates available on the Net, it has no statistical value but it is indicative of the balance of power between the various players.

How many companies are there in the Ranking?
At the moment there are 12929 companies that have an ecommerce in Italy - from product to services - divided into categories.

How often ecommerce is updated rankings?
The ecommerce ranking is updated every month. Updates of company names and other major changes are made twice a year.

Why does my ecommerce site not appear in the rankings?
The reasons are threefold:
· The site has been taken into consideration, but did not reach the top 100 positions; it could be available in sector rankings
· The data found was not sufficient to make an accurate estimate
· Your site has not been inserted in our database. You can send it by clicking here

I believe that the figures relating to my ecommerce site are inaccurate. What can I do?
The numbers in the ranking only represent estimates of Ecommerce site traffic and may be different from actual data. You can learn more about the difference between Semrush and Google Analytics.
You can write us an email and report the data you believe is inaccurate.

Will you modify the rankings?
For now the ranking ecommerce is in Beta and in constant monitoring.
If you have suggestions that can help us improve our ranking, send us an email.

Why an ecommerce site is not in the ranking anymore?
When the traffic estimate in a certain month is too low, the site is temporarily excluded from the ranking.

How can I sponsor the Ranking?
If you want informations on Ranking Sponsorship, pleasesend us an email.

Company / Sector

Sector

Sisal

Gambling

10.000

8.419.035

07:05

49,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
8.419.035	07:05	49,0%	Follow

Lottomatica

Gambling

1.722

1.029.655

09:29

27,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
1.029.655	09:29	27,0%	Follow

Snai

Gambling

1.656

978.911

10:40

28,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
978.911	10:40	28,0%	Follow

Goldbet

Gambling

1.567

957.419

10:12

29,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
957.419	10:12	29,0%	Follow

Bet365

Gambling

1.347

718.024

20:56

37,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
718.024	20:56	37,0%	Follow

Planetwin365

Gambling

1.280

723.140

10:06

33,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
723.140	10:06	33,0%	Follow

Betflag

Gambling

1.192

601.425

12:25

23,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
601.425	12:25	23,0%	Follow

Betsson

Gambling

1.148

620.618

08:29

51,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
620.618	08:29	51,0%	Follow

Eurobet

Gambling

1.104

528.941

13:00

39,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
528.941	13:00	39,0%	Follow

888 Casinò

Gambling

949

446.695

08:40

65,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
446.695	08:40	65,0%	Follow

Pokerstars

Gambling

883

335.663

08:21

24,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
335.663	08:21	24,0%	Follow

StarCasinò

Gambling

795

266.661

14:15

38,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
266.661	14:15	38,0%	Follow

Giocodigitale

Gambling

751

280.839

08:42

55,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
280.839	08:42	55,0%	Follow

Admiral Bet

Gambling

728

251.828

09:21

51,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
251.828	09:21	51,0%	Follow

Bwin

Gambling

728

203.988

16:16

37,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
203.988	16:16	37,0%	Follow

Giochi24

Gambling

706

245.589

07:18

53,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
245.589	07:18	53,0%	Follow

Daznbet

Gambling

662

182.199

12:05

35,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
182.199	12:05	35,0%	Follow

BetFair

Gambling

662

165.990

18:23

30,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
165.990	18:23	30,0%	Follow

StarVegas

Gambling

640

189.434

11:38

41,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
189.434	11:38	41,0%	Follow

William Hill

Gambling

640

151.591

11:57

30,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
151.591	11:57	30,0%	Follow

My Lotteries Play

Gambling

618

159.941

06:39

26,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
159.941	06:39	26,0%	Follow

E-Play24

Gambling

574

143.314

14:24

40,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
143.314	14:24	40,0%	Follow

Domus Bet

Gambling

574

138.309

16:41

30,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
138.309	16:41	30,0%	Follow

Stake

Gambling

530

121.820

15:32

49,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
121.820	15:32	49,0%	Follow

StanleyBet

Gambling

530

74.561

35:22

34,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
74.561	35:22	34,0%	Follow

Marathonbet

Gambling

486

79.509

24:26

44,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
79.509	24:26	44,0%	Follow

Tombola

Gambling

486

74.990

10:03

15,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
74.990	10:03	15,0%	Follow

Leo Vegas

Gambling

486

65.836

07:49

14,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
65.836	07:49	14,0%	Follow

Bgame

Gambling

486

59.871

27:41

43,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
59.871	27:41	43,0%	Follow

Betpassion

Gambling

464

66.153

20:58

29,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
66.153	20:58	29,0%	Follow

Vincitu

Gambling

464

54.085

16:49

23,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
54.085	16:49	23,0%	Follow

Sportium

Gambling

442

72.168

14:30

50,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
72.168	14:30	50,0%	Follow

Netwin

Gambling

442

67.299

08:37

30,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
67.299	08:37	30,0%	Follow

NetBet

Gambling

442

63.901

08:07

24,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
63.901	08:07	24,0%	Follow

Sportbet

Gambling

397

54.845

11:26

36,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
54.845	11:26	36,0%	Follow

Sunbet

Gambling

375

47.448

20:37

31,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
47.448	20:37	31,0%	Follow

Staryes

Gambling

375

40.003

15:38

22,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
40.003	15:38	22,0%	Follow

Quigioco

Gambling

353

47.535

07:57

24,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
47.535	07:57	24,0%	Follow

Betpoint

Gambling

353

41.530

08:49

14,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
41.530	08:49	14,0%	Follow

Betitaly

Gambling

287

44.840

06:13

46,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
44.840	06:13	46,0%	Follow

Codere

Gambling

265

19.429

07:34

20,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
19.429	07:34	20,0%	Follow

Betwin360

Gambling

265

17.230

16:56

13,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
17.230	16:56	13,0%	Follow

Fastbet

Gambling

243

35.210

16:24

75,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
35.210	16:24	75,0%	Follow

Gioca7

Gambling

243

12.612

08:28

24,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
12.612	08:28	24,0%	Follow

Totosi

Gambling

243

12.409

13:16

29,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
12.409	13:16	29,0%	Follow

Casinò Sanremo online

Gambling

110

14.172

< 10s

100,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
14.172	< 10s	100,0%	Follow

ZonaGioco

Gambling

9.358

14:07

17,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
9.358	14:07	17,0%	Follow

Perlaplay

Gambling

7.592

09:20

18,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
7.592	09:20	18,0%	Follow

WinBet

Gambling

5.984

03:31

8,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
5.984	03:31	8,0%	Follow

Casino' Di Venezia Gioco

Gambling

2.625

04:00

11,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
2.625	04:00	11,0%	Follow

Elabet

Gambling

1.255

07:02

12,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
1.255	07:02	12,0%	Follow

Fonte:

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Top 10 Scommesse e Casinò

The distribution by popularity of the top ten websites in the Ecommerce ranking.

The ranking is based on data estimates available on the Net, it has no statistical value but it is indicative of the balance of power between the various players.
In addition to the estimation of unique visits, time spent on the website, bounce rate and brand relevance are taken into consideration.
We update company data twice a year, considering major changes (naming, url, aggregations, etc.).
The companies in the ranking are selected based on revenue estimates for the previous year and traffic on the site.
You can send your company name for inclusion in the list or send an email for more information.
It is possible to examine the breakdown by sector of the companies and other information on the reference page.

In some cases the data may be incorrect or out of date. Casaleggio Associati assumes no responsibility for different uses of the ranking.

Terms and Restrictions for the Use of Data from the Ecommerce Italia Ranking
Any form of extraction, reprocessing, reproduction, or use, whether partial or complete, of the content is prohibited without prior written authorization from the rights holder.
Automated access to the data, including bots, crawlers, or artificial intelligence, is also prohibited unless prior approval is obtained.
Any violation of these conditions will be prosecuted.
For usage requests or authorizations, please contact us.