The most popular ecommerce websites in Italy:

Ecommerce Ranking is the ranking of the best online shopping sites, divided by sector and updated every month.

Ecommerce Italia 2025

The 19th edition of the CA research will explore innovations, current trends, the most interesting cases and market evolutions of the Ecommerce in Italy.

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Gambling is projected to see high growth rates in 2026 (19.7%), pushing expenditure (net of winnings) to over €6 billion, in a market that has been radically reshaped by regulatory measures introduced in late 2025. The industry remains one of the most frequently used, where leadership depends on the ability to identify recurring needs and build long-term relationships.

Sector Italianity 59%
Est. Revenue 2025 € 6.091.045.000
Growth 24-25 19,7%
Inflation 2,7%

Discover all data in the "Ecommerce Italy 2025" report

12343 companies present
17 sectors

Latest update: 26 August 2026

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FAQ

How is the ranking calculated?
The ranking aims to estimate the popularity of ecommerce websites in Italy. It's calculated with an algorithm based on the following parameters:
· Unique Visitors: Total unique visitors on a monthly basis in Italy (estimated by Casaleggio Associati on Semrush data)
· On line popularity: brand relevance according to CA data and estimates (data not visible)
· Average time: average amount of time that a user spends on the analyzed domain during each visit.
· Bounce Rate: Percentage of visitors who leave the analyzed site after viewing a single page.
· Relevance: overall score calculated on the basis of previous data
The ranking is based on data estimates available on the Net, it has no statistical value but it is indicative of the balance of power between the various players.

How many companies are there in the Ranking?
At the moment there are 12343 companies that have an ecommerce in Italy - from product to services - divided into categories.

How often ecommerce is updated rankings?
The ecommerce ranking is updated every month. Updates of company names and other major changes are made twice a year.

Why does my ecommerce site not appear in the rankings?
The reasons are threefold:
· The site has been taken into consideration, but did not reach the top 100 positions; it could be available in sector rankings
· The data found was not sufficient to make an accurate estimate
· Your site has not been inserted in our database. You can send it by clicking here

I believe that the figures relating to my ecommerce site are inaccurate. What can I do?
The numbers in the ranking only represent estimates of Ecommerce site traffic and may be different from actual data. You can learn more about the difference between Semrush and Google Analytics.
You can write us an email and report the data you believe is inaccurate.

Will you modify the rankings?
For now the ranking ecommerce is in Beta and in constant monitoring.
If you have suggestions that can help us improve our ranking, send us an email.

Why an ecommerce site is not in the ranking anymore?
When the traffic estimate in a certain month is too low, the site is temporarily excluded from the ranking.

How can I sponsor the Ranking?
If you want informations on Ranking Sponsorship, pleasesend us an email.

Company / Sector

Sector

Sisal

Gambling

10.000

8.611.276

07:32

50,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
8.611.276	07:32	50,0%	Follow

Goldbet

Gambling

3.694

2.952.929

05:49

41,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
2.952.929	05:49	41,0%	Follow

Lottomatica

Gambling

2.314

1.650.527

09:54

36,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
1.650.527	09:54	36,0%	Follow

Snai

Gambling

2.208

1.571.975

09:33

42,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
1.571.975	09:33	42,0%	Follow

Planetwin365

Gambling

2.017

1.458.580

09:38

41,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
1.458.580	09:38	41,0%	Follow

StarCasinò

Gambling

1.805

1.286.565

08:36

60,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
1.286.565	08:36	60,0%	Follow

Bet365

Gambling

1.423

873.775

17:33

39,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
873.775	17:33	39,0%	Follow

Betflag

Gambling

1.210

669.738

10:05

22,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
669.738	10:05	22,0%	Follow

Betsson

Gambling

1.189

706.798

10:28

51,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
706.798	10:28	51,0%	Follow

Eurobet

Gambling

1.189

656.640

10:23

25,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
656.640	10:23	25,0%	Follow

888 Casinò

Gambling

1.019

564.754

12:05

67,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
564.754	12:05	67,0%	Follow

Pokerstars

Gambling

849

349.540

08:36

22,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
349.540	08:36	22,0%	Follow

Bwin

Gambling

743

286.184

07:44

40,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
286.184	07:44	40,0%	Follow

Giochi24

Gambling

701

289.481

03:03

54,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
289.481	03:03	54,0%	Follow

Giocodigitale

Gambling

701

248.749

18:18

42,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
248.749	18:18	42,0%	Follow

BetFair

Gambling

658

206.254

14:06

30,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
206.254	14:06	30,0%	Follow

William Hill

Gambling

594

151.999

17:47

29,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
151.999	17:47	29,0%	Follow

Admiral Bet

Gambling

573

171.437

07:43

49,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
171.437	07:43	49,0%	Follow

Daznbet

Gambling

531

119.592

09:09

28,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
119.592	09:09	28,0%	Follow

My Lotteries Play

Gambling

531

115.464

07:50

25,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
115.464	07:50	25,0%	Follow

E-Play24

Gambling

510

149.675

12:01

39,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
149.675	12:01	39,0%	Follow

StarVegas

Gambling

488

105.938

11:41

26,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
105.938	11:41	26,0%	Follow

Domus Bet

Gambling

488

105.479

09:23

23,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
105.479	09:23	23,0%	Follow

Stake

Gambling

467

110.693

20:40

43,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
110.693	20:40	43,0%	Follow

Leo Vegas

Gambling

467

82.976

09:12

27,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
82.976	09:12	27,0%	Follow

NetBet

Gambling

446

95.477

07:46

26,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
95.477	07:46	26,0%	Follow

Netwin

Gambling

446

89.626

06:45

29,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
89.626	06:45	29,0%	Follow

Vincitu

Gambling

446

74.983

20:25

23,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
74.983	20:25	23,0%	Follow

Quigioco

Gambling

425

87.772

06:16

28,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
87.772	06:16	28,0%	Follow

Tombola

Gambling

425

64.596

16:22

21,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
64.596	16:22	21,0%	Follow

Sportium

Gambling

403

80.722

11:10

42,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
80.722	11:10	42,0%	Follow

StanleyBet

Gambling

403

51.815

12:24

22,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
51.815	12:24	22,0%	Follow

Bgame

Gambling

403

50.895

39:48

32,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
50.895	39:48	32,0%	Follow

Sportbet

Gambling

361

52.243

09:47

30,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
52.243	09:47	30,0%	Follow

Staryes

Gambling

340

48.086

15:41

24,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
48.086	15:41	24,0%	Follow

Marathonbet

Gambling

318

43.241

12:28

14,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
43.241	12:28	14,0%	Follow

Betpassion

Gambling

297

36.151

10:38

26,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
36.151	10:38	26,0%	Follow

Fastbet

Gambling

297

33.594

08:49

32,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
33.594	08:49	32,0%	Follow

ZonaGioco

Gambling

297

30.521

09:52

22,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
30.521	09:52	22,0%	Follow

Betpoint

Gambling

276

28.371

10:13

17,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
28.371	10:13	17,0%	Follow

Sunbet

Gambling

255

27.009

20:49

40,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
27.009	20:49	40,0%	Follow

Codere

Gambling

234

14.697

22:16

21,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
14.697	22:16	21,0%	Follow

Totosi

Gambling

234

12.326

45:15

25,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
12.326	45:15	25,0%	Follow

Betwin360

Gambling

212

22.543

16:54

41,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
22.543	16:54	41,0%	Follow

Gioca7

Gambling

212

12.198

07:07

28,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
12.198	07:07	28,0%	Follow

Betitaly

Gambling

191

17.502

12:21

43,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
17.502	12:21	43,0%	Follow

WinBet

Gambling

6.881

00:38

47,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
6.881	00:38	47,0%	Follow

Casino' Di Venezia Gioco

Gambling

6.072

02:08

0,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
6.072	02:08	0,0%	Follow

Perlaplay

Gambling

3.765

09:11

15,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
3.765	09:11	15,0%	Follow

Elabet

Gambling

2.356

03:31

16,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
2.356	03:31	16,0%	Follow

Casinò Sanremo online

Gambling

2.344

< 10s

100,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
2.344	< 10s	100,0%	Follow

Fonte:

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Top 10 Scommesse e Casinò

The distribution by popularity of the top ten websites in the Ecommerce ranking.

The ranking is based on data estimates available on the Net, it has no statistical value but it is indicative of the balance of power between the various players.
In addition to the estimation of unique visits, time spent on the website, bounce rate and brand relevance are taken into consideration.
We update company data twice a year, considering major changes (naming, url, aggregations, etc.).
The companies in the ranking are selected based on revenue estimates for the previous year and traffic on the site.
You can send your company name for inclusion in the list or send an email for more information.
It is possible to examine the breakdown by sector of the companies and other information on the reference page.

In some cases the data may be incorrect or out of date. Casaleggio Associati assumes no responsibility for different uses of the ranking.

Terms and Restrictions for the Use of Data from the Ecommerce Italia Ranking
Any form of extraction, reprocessing, reproduction, or use, whether partial or complete, of the content is prohibited without prior written authorization from the rights holder.
Automated access to the data, including bots, crawlers, or artificial intelligence, is also prohibited unless prior approval is obtained.
Any violation of these conditions will be prosecuted.
For usage requests or authorizations, please contact us.