The most popular ecommerce websites in Italy:

Ecommerce Ranking is the ranking of the best online shopping sites, divided by sector and updated every month.

Ecommerce Italia 2025

The 19th edition of the CA research will explore innovations, current trends, the most interesting cases and market evolutions of the Ecommerce in Italy.

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The Betting and Casino sector recorded a total turnover of around €5 billion, with growth of approximately 15% and essentially negligible inflation. A significant share of foreign operators active in the Italian market originated mainly from Malta and the United Kingdom. The sector experienced a phase of contraction in the physical retail network, while at the industrial level a process of consolidation took place, with operators such as Flutter Entertainment and Lottomatica Group involved in the acquisition of other major competing operators. On the online side, the new 2025 remote gambling licence framework was designed with higher entry costs. This approach has led to a significant reduction in the number of authorised operators. Many licensees previously operated in the market using multiple brands and websites; the new regulation introduced a ban on this model, further contributing to the reduction in the number of brands active in the market.

(Analysis conducted in collaboration with Agimeg)

Sector Italianity 59%
Est. Revenue € 5.090.002.000
Growth 23-24 15,0%
Inflation 0,5%

Discover all data in the "Ecommerce Italy 2025" report

11968 companies present
17 sectors

Latest update: 19 May 2026

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FAQ

How is the ranking calculated?
The ranking aims to estimate the popularity of ecommerce websites in Italy. It's calculated with an algorithm based on the following parameters:
· Unique Visitors: Total unique visitors on a monthly basis in Italy (estimated by Casaleggio Associati on Semrush data)
· On line popularity: brand relevance according to CA data and estimates (data not visible)
· Average time: average amount of time that a user spends on the analyzed domain during each visit.
· Bounce Rate: Percentage of visitors who leave the analyzed site after viewing a single page.
· Relevance: overall score calculated on the basis of previous data
The ranking is based on data estimates available on the Net, it has no statistical value but it is indicative of the balance of power between the various players.

How many companies are there in the Ranking?
At the moment there are 11968 companies that have an ecommerce in Italy - from product to services - divided into categories.

How often ecommerce is updated rankings?
The ecommerce ranking is updated every month. Updates of company names and other major changes are made twice a year.

Why does my ecommerce site not appear in the rankings?
The reasons are threefold:
· The site has been taken into consideration, but did not reach the top 100 positions; it could be available in sector rankings
· The data found was not sufficient to make an accurate estimate
· Your site has not been inserted in our database. You can send it by clicking here

I believe that the figures relating to my ecommerce site are inaccurate. What can I do?
The numbers in the ranking only represent estimates of Ecommerce site traffic and may be different from actual data. You can learn more about the difference between Semrush and Google Analytics.
You can write us an email and report the data you believe is inaccurate.

Will you modify the rankings?
For now the ranking ecommerce is in Beta and in constant monitoring.
If you have suggestions that can help us improve our ranking, send us an email.

Why an ecommerce site is not in the ranking anymore?
When the traffic estimate in a certain month is too low, the site is temporarily excluded from the ranking.

How can I sponsor the Ranking?
If you want informations on Ranking Sponsorship, pleasesend us an email.

Company / Sector

Sector

Sisal

Gambling

10.000

6.992.852

08:15

48,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
6.992.852	08:15	48,0%	Follow

Goldbet

Gambling

3.298

2.043.351

07:55

40,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
2.043.351	07:55	40,0%	Follow

Lottomatica

Gambling

2.926

1.693.626

08:05

39,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
1.693.626	08:05	39,0%	Follow

888 Casinò

Gambling

2.793

1.942.057

06:28

74,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
1.942.057	06:28	74,0%	Follow

Planetwin365

Gambling

2.793

1.695.734

07:53

48,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
1.695.734	07:53	48,0%	Follow

StarCasinò

Gambling

2.074

1.159.840

09:51

61,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
1.159.840	09:51	61,0%	Follow

Betsson

Gambling

1.915

1.042.297

10:10

58,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
1.042.297	10:10	58,0%	Follow

Snai

Gambling

1.676

760.112

09:24

35,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
760.112	09:24	35,0%	Follow

Bet365

Gambling

1.463

618.211

17:36

37,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
618.211	17:36	37,0%	Follow

Betflag

Gambling

1.330

522.846

11:13

22,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
522.846	11:13	22,0%	Follow

Eurobet

Gambling

1.117

366.161

11:19

28,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
366.161	11:19	28,0%	Follow

Giochi24

Gambling

1.011

371.044

07:12

57,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
371.044	07:12	57,0%	Follow

Pokerstars

Gambling

984

253.263

09:31

18,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
253.263	09:31	18,0%	Follow

Giocodigitale

Gambling

851

186.059

19:08

44,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
186.059	19:08	44,0%	Follow

Bwin

Gambling

798

169.468

19:20

36,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
169.468	19:20	36,0%	Follow

BetFair

Gambling

745

114.975

17:27

18,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
114.975	17:27	18,0%	Follow

William Hill

Gambling

718

122.716

14:03

33,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
122.716	14:03	33,0%	Follow

Daznbet

Gambling

665

120.366

16:15

49,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
120.366	16:15	49,0%	Follow

Admiral Bet

Gambling

665

109.409

10:19

38,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
109.409	10:19	38,0%	Follow

StarVegas

Gambling

612

109.163

14:44

43,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
109.163	14:44	43,0%	Follow

Domus Bet

Gambling

585

97.154

10:59

27,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
97.154	10:59	27,0%	Follow

E-Play24

Gambling

585

87.107

17:52

31,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
87.107	17:52	31,0%	Follow

My Lotteries Play

Gambling

585

60.954

10:54

25,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
60.954	10:54	25,0%	Follow

Leo Vegas

Gambling

559

61.840

10:02

30,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
61.840	10:02	30,0%	Follow

Netwin

Gambling

559

56.571

10:35

20,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
56.571	10:35	20,0%	Follow

Stake

Gambling

532

61.236

18:10

47,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
61.236	18:10	47,0%	Follow

Quigioco

Gambling

532

54.321

07:54

15,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
54.321	07:54	15,0%	Follow

Sportium

Gambling

505

55.216

09:41

39,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
55.216	09:41	39,0%	Follow

Vincitu

Gambling

505

47.791

33:43

19,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
47.791	33:43	19,0%	Follow

StanleyBet

Gambling

452

46.491

21:29

36,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
46.491	21:29	36,0%	Follow

Bgame

Gambling

452

30.715

27:30

23,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
30.715	27:30	23,0%	Follow

Betpoint

Gambling

426

47.854

07:30

16,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
47.854	07:30	16,0%	Follow

Staryes

Gambling

426

32.895

11:36

13,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
32.895	11:36	13,0%	Follow

Sportbet

Gambling

399

42.242

11:24

23,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
42.242	11:24	23,0%	Follow

Tombola

Gambling

372

28.455

18:01

20,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
28.455	18:01	20,0%	Follow

Marathonbet

Gambling

372

26.744

19:50

24,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
26.744	19:50	24,0%	Follow

Betpassion

Gambling

346

30.422

10:28

37,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
30.422	10:28	37,0%	Follow

Totosi

Gambling

346

12.655

26:07

12,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
12.655	26:07	12,0%	Follow

Sunbet

Gambling

319

12.032

20:53

13,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
12.032	20:53	13,0%	Follow

ZonaGioco

Gambling

293

12.687

11:17

21,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
12.687	11:17	21,0%	Follow

Gioca7

Gambling

293

10.890

08:35

20,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
10.890	08:35	20,0%	Follow

Betitaly

Gambling

266

23.176

17:38

47,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
23.176	17:38	47,0%	Follow

Betwin360

Gambling

266

19.331

04:04

26,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
19.331	04:04	26,0%	Follow

Fastbet

Gambling

239

20.524

08:43

63,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
20.524	08:43	63,0%	Follow

Codere

Gambling

106

9.925

33:43

36,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
9.925	33:43	36,0%	Follow

Casinò Sanremo online

Gambling

2.627

07:29

7,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
2.627	07:29	7,0%	Follow

Elabet

Gambling

2.412

10:22

54,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
2.412	10:22	54,0%	Follow

Perlaplay

Gambling

2.357

09:20

34,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
2.357	09:20	34,0%	Follow

NetBet

Gambling

1.856

02:10

0,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
1.856	02:10	0,0%	Follow

Casino' Di Venezia Gioco

Gambling

1.714

06:19

5,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
1.714	06:19	5,0%	Follow

WinBet

Gambling

1.710

22:40

33,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
1.710	22:40	33,0%	Follow

Fonte:

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Top 10 Scommesse e Casinò

The distribution by popularity of the top ten websites in the Ecommerce ranking.

The ranking is based on data estimates available on the Net, it has no statistical value but it is indicative of the balance of power between the various players.
In addition to the estimation of unique visits, time spent on the website, bounce rate and brand relevance are taken into consideration.
We update company data twice a year, considering major changes (naming, url, aggregations, etc.).
The companies in the ranking are selected based on revenue estimates for the previous year and traffic on the site.
You can send your company name for inclusion in the list or send an email for more information.
It is possible to examine the breakdown by sector of the companies and other information on the reference page.

In some cases the data may be incorrect or out of date. Casaleggio Associati assumes no responsibility for different uses of the ranking.

Terms and Restrictions for the Use of Data from the Ecommerce Italia Ranking
Any form of extraction, reprocessing, reproduction, or use, whether partial or complete, of the content is prohibited without prior written authorization from the rights holder.
Automated access to the data, including bots, crawlers, or artificial intelligence, is also prohibited unless prior approval is obtained.
Any violation of these conditions will be prosecuted.
For usage requests or authorizations, please contact us.