The most popular ecommerce websites in Italy:

Ecommerce Ranking is the ranking of the best online shopping sites, divided by sector and updated every month.

Ecommerce Italia 2025

The 19th edition of the CA research will explore innovations, current trends, the most interesting cases and market evolutions of the Ecommerce in Italy.

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The Insurance industry in Italy is worth over €2.4 billion and has recorded annual growth of 1%, driven in particular by new embedded insurance services. Growing competition is prompting companies to offer more competitive, personalised and flexible products via digital channels. By 2026, greater personalisation and automated underwriting using AI and behavioural data are expected.

Sector Italianity 83%
Est. Revenue 2025 € 2.414.896.000
Growth 24-25 1,0%
Inflation 3,0%

Discover all data in the "Ecommerce Italy 2025" report

12929 companies present
17 sectors

Latest update: 16 October 2026

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FAQ

How is the ranking calculated?
The ranking aims to estimate the popularity of ecommerce websites in Italy. It's calculated with an algorithm based on the following parameters:
· Unique Visitors: Total unique visitors on a monthly basis in Italy (estimated by Casaleggio Associati on Semrush data)
· On line popularity: brand relevance according to CA data and estimates (data not visible)
· Average time: average amount of time that a user spends on the analyzed domain during each visit.
· Bounce Rate: Percentage of visitors who leave the analyzed site after viewing a single page.
· Relevance: overall score calculated on the basis of previous data
The ranking is based on data estimates available on the Net, it has no statistical value but it is indicative of the balance of power between the various players.

How many companies are there in the Ranking?
At the moment there are 12929 companies that have an ecommerce in Italy - from product to services - divided into categories.

How often ecommerce is updated rankings?
The ecommerce ranking is updated every month. Updates of company names and other major changes are made twice a year.

Why does my ecommerce site not appear in the rankings?
The reasons are threefold:
· The site has been taken into consideration, but did not reach the top 100 positions; it could be available in sector rankings
· The data found was not sufficient to make an accurate estimate
· Your site has not been inserted in our database. You can send it by clicking here

I believe that the figures relating to my ecommerce site are inaccurate. What can I do?
The numbers in the ranking only represent estimates of Ecommerce site traffic and may be different from actual data. You can learn more about the difference between Semrush and Google Analytics.
You can write us an email and report the data you believe is inaccurate.

Will you modify the rankings?
For now the ranking ecommerce is in Beta and in constant monitoring.
If you have suggestions that can help us improve our ranking, send us an email.

Why an ecommerce site is not in the ranking anymore?
When the traffic estimate in a certain month is too low, the site is temporarily excluded from the ranking.

How can I sponsor the Ranking?
If you want informations on Ranking Sponsorship, pleasesend us an email.

Company / Sector

Sector

Prima

Insurance

10.000

1.356.642

12:32

38,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
1.356.642	12:32	38,0%	Follow

Allianz Direct

Insurance

8.387

1.086.845

09:46

65,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
1.086.845	09:46	65,0%	Follow

Unipol Sai

Insurance

6.022

693.434

08:07

52,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
693.434	08:07	52,0%	Follow

UniSalute

Insurance

6.022

638.064

09:53

28,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
638.064	09:53	28,0%	Follow

ConTe.it

Insurance

5.054

478.684

09:27

44,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
478.684	09:27	44,0%	Follow

Genertel

Insurance

4.731

432.405

07:29

46,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
432.405	07:29	46,0%	Follow

Verti

Insurance

4.516

371.975

06:51

38,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
371.975	06:51	38,0%	Follow

Linear

Insurance

3.978

280.837

08:41

35,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
280.837	08:41	35,0%	Follow

Quixa

Insurance

3.118

168.610

07:16

27,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
168.610	07:16	27,0%	Follow

Axa

Insurance

2.903

135.040

07:15

59,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
135.040	07:15	59,0%	Follow

Europ Assistance

Insurance

2.903

112.363

09:54

26,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
112.363	09:54	26,0%	Follow

BeRebel

Insurance

2.581

122.824

08:48

40,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
122.824	08:48	40,0%	Follow

Heymondo

Insurance

2.473

117.482

07:38

44,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
117.482	07:38	44,0%	Follow

Zurich Connect

Insurance

2.473

72.299

17:22

50,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
72.299	17:22	50,0%	Follow

Groupama

Insurance

2.473

66.587

18:57

32,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
66.587	18:57	32,0%	Follow

Reale Mutua Assicurazioni

Insurance

2.366

64.385

06:33

37,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
64.385	06:33	37,0%	Follow

Sara Assicurazioni

Insurance

2.258

67.541

06:40

43,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
67.541	06:40	43,0%	Follow

Bene

Insurance

2.151

55.627

13:18

43,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
55.627	13:18	43,0%	Follow

GenialClick

Insurance

1.720

32.427

10:49

47,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
32.427	10:49	47,0%	Follow

24hassistance

Insurance

1.613

46.693

07:01

26,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
46.693	07:01	26,0%	Follow

Barkibu

Insurance

1.505

46.800

03:07

34,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
46.800	03:07	34,0%	Follow

Italiana Assicurazioni

Insurance

1.183

20.500

10:00

31,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
20.500	10:00	31,0%	Follow

Polizza Migliore

Insurance

1.075

16.901

03:21

29,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
16.901	03:21	29,0%	Follow

GenialLife

Insurance

1.075

14.418

04:01

18,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
14.418	04:01	18,0%	Follow

Chapka

Insurance

1.075

11.774

09:48

40,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
11.774	09:48	40,0%	Follow

Imaway

Insurance

1.075

10.785

05:25

33,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
10.785	05:25	33,0%	Follow

Santevet

Insurance

968

27.410

04:19

73,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
27.410	04:19	73,0%	Follow

Viaggi Sicuri

Insurance

968

15.252

20:34

68,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
15.252	20:34	68,0%	Follow

Lokky

Insurance

968

12.889

07:31

46,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
12.889	07:31	46,0%	Follow

CA Assicurazioni

Insurance

860

10.259

05:48

76,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
10.259	05:48	76,0%	Follow

Motoplatinum

Insurance

538

12.349

07:41

86,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
12.349	07:41	86,0%	Follow

MetLife

Insurance

538

11.584

03:26

90,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
11.584	03:26	90,0%	Follow

Vitanuova Spa

Insurance

430

7.934

17:44

24,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
7.934	17:44	24,0%	Follow

Intermundial

Insurance

323

8.845

09:07

40,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
8.845	09:07	40,0%	Follow

Assur O'Poil

Insurance

323

7.497

06:35

26,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
7.497	06:35	26,0%	Follow

TravelEasy

Insurance

323

5.554

04:20

8,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
5.554	04:20	8,0%	Follow

Wopta Assicurazioni

Insurance

215

8.042

10:42

74,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
8.042	10:42	74,0%	Follow

Baboop

Insurance

215

3.898

03:40

54,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
3.898	03:40	54,0%	Follow

Vitesicure

Insurance

215

3.854

10:28

16,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
3.854	10:28	16,0%	Follow

Coverwise

Insurance

215

3.497

01:27

19,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
3.497	01:27	19,0%	Follow

AutoConnexa

Insurance

215

2.075

01:29

11,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
2.075	01:29	11,0%	Follow

AssiVia

Insurance

215

2.062

04:23

15,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
2.062	04:23	15,0%	Follow

Covercare

Insurance

108

1.516

05:11

30,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
1.516	05:11	30,0%	Follow

Holins

Insurance

108

<1.000

01:55

0,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
<1.000	01:55	0,0%	Follow

Spondee

Insurance

108

<1.000

< 10s

43,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
<1.000	< 10s	43,0%	Follow

Dallbogg

Insurance

108

<1.000

01:18

0,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
<1.000	01:18	0,0%	Follow

Bike and Life

Insurance

108

<1.000

00:26

0,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
<1.000	00:26	0,0%	Follow

Fonte:

Scopri la Top 100

Scopri la classifica

Top 10 Assicurazioni

The distribution by popularity of the top ten websites in the Ecommerce ranking.

The ranking is based on data estimates available on the Net, it has no statistical value but it is indicative of the balance of power between the various players.
In addition to the estimation of unique visits, time spent on the website, bounce rate and brand relevance are taken into consideration.
We update company data twice a year, considering major changes (naming, url, aggregations, etc.).
The companies in the ranking are selected based on revenue estimates for the previous year and traffic on the site.
You can send your company name for inclusion in the list or send an email for more information.
It is possible to examine the breakdown by sector of the companies and other information on the reference page.

In some cases the data may be incorrect or out of date. Casaleggio Associati assumes no responsibility for different uses of the ranking.

Terms and Restrictions for the Use of Data from the Ecommerce Italia Ranking
Any form of extraction, reprocessing, reproduction, or use, whether partial or complete, of the content is prohibited without prior written authorization from the rights holder.
Automated access to the data, including bots, crawlers, or artificial intelligence, is also prohibited unless prior approval is obtained.
Any violation of these conditions will be prosecuted.
For usage requests or authorizations, please contact us.