The most popular ecommerce websites in Italy:

Ecommerce Ranking is the ranking of the best online shopping sites, divided by sector and updated every month.

Ecommerce Italia 2025

The 19th edition of the CA research will explore innovations, current trends, the most interesting cases and market evolutions of the Ecommerce in Italy.

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The Insurance sector reached a turnover of 2.4 billion last year with a growth of 17%, of which almost a third (5.9%) was due to price increases. Italian players in the sector represent 75% with a strong presence (70%) also among the top 10. The most represented region among the sector’s players is Lombardy.

Sector Italianity 85%
Est. Revenue € 2.391.668.000
Growth 23-24 17,0%
Inflation 5,9%

Discover all data in the "Ecommerce Italy 2025" report

11968 companies present
17 sectors

Latest update: 19 May 2026

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FAQ

How is the ranking calculated?
The ranking aims to estimate the popularity of ecommerce websites in Italy. It's calculated with an algorithm based on the following parameters:
· Unique Visitors: Total unique visitors on a monthly basis in Italy (estimated by Casaleggio Associati on Semrush data)
· On line popularity: brand relevance according to CA data and estimates (data not visible)
· Average time: average amount of time that a user spends on the analyzed domain during each visit.
· Bounce Rate: Percentage of visitors who leave the analyzed site after viewing a single page.
· Relevance: overall score calculated on the basis of previous data
The ranking is based on data estimates available on the Net, it has no statistical value but it is indicative of the balance of power between the various players.

How many companies are there in the Ranking?
At the moment there are 11968 companies that have an ecommerce in Italy - from product to services - divided into categories.

How often ecommerce is updated rankings?
The ecommerce ranking is updated every month. Updates of company names and other major changes are made twice a year.

Why does my ecommerce site not appear in the rankings?
The reasons are threefold:
· The site has been taken into consideration, but did not reach the top 100 positions; it could be available in sector rankings
· The data found was not sufficient to make an accurate estimate
· Your site has not been inserted in our database. You can send it by clicking here

I believe that the figures relating to my ecommerce site are inaccurate. What can I do?
The numbers in the ranking only represent estimates of Ecommerce site traffic and may be different from actual data. You can learn more about the difference between Semrush and Google Analytics.
You can write us an email and report the data you believe is inaccurate.

Will you modify the rankings?
For now the ranking ecommerce is in Beta and in constant monitoring.
If you have suggestions that can help us improve our ranking, send us an email.

Why an ecommerce site is not in the ranking anymore?
When the traffic estimate in a certain month is too low, the site is temporarily excluded from the ranking.

How can I sponsor the Ranking?
If you want informations on Ranking Sponsorship, pleasesend us an email.

Company / Sector

Sector

Prima

Insurance

10.000

1.195.724

12:02

35,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
1.195.724	12:02	35,0%	Follow

Allianz Direct

Insurance

5.714

459.238

07:41

47,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
459.238	07:41	47,0%	Follow

Unipol Sai

Insurance

5.595

504.051

11:45

48,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
504.051	11:45	48,0%	Follow

UniSalute

Insurance

5.595

461.216

09:44

27,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
461.216	09:44	27,0%	Follow

ConTe.it

Insurance

5.119

419.342

07:57

39,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
419.342	07:57	39,0%	Follow

Genertel

Insurance

5.119

418.064

07:47

42,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
418.064	07:47	42,0%	Follow

Verti

Insurance

4.524

271.858

06:22

34,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
271.858	06:22	34,0%	Follow

Linear

Insurance

3.929

217.506

08:13

35,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
217.506	08:13	35,0%	Follow

Axa

Insurance

3.690

194.288

05:10

56,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
194.288	05:10	56,0%	Follow

Quixa

Insurance

2.976

123.277

07:25

34,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
123.277	07:25	34,0%	Follow

Sara Assicurazioni

Insurance

2.857

113.651

11:14

54,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
113.651	11:14	54,0%	Follow

Europ Assistance

Insurance

2.857

110.867

09:26

58,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
110.867	09:26	58,0%	Follow

Zurich Connect

Insurance

2.857

83.376

09:23

39,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
83.376	09:23	39,0%	Follow

Reale Mutua Assicurazioni

Insurance

2.857

76.464

08:14

26,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
76.464	08:14	26,0%	Follow

GenialClick

Insurance

2.738

81.255

08:20

31,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
81.255	08:20	31,0%	Follow

Groupama

Insurance

2.738

80.028

20:46

41,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
80.028	20:46	41,0%	Follow

24hassistance

Insurance

2.619

84.049

13:49

32,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
84.049	13:49	32,0%	Follow

Heymondo

Insurance

2.381

89.402

07:07

47,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
89.402	07:07	47,0%	Follow

Bene

Insurance

2.381

50.483

09:00

36,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
50.483	09:00	36,0%	Follow

BeRebel

Insurance

2.262

70.785

05:09

45,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
70.785	05:09	45,0%	Follow

Barkibu

Insurance

2.262

58.295

20:50

58,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
58.295	20:50	58,0%	Follow

Imaway

Insurance

1.310

25.815

05:18

54,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
25.815	05:18	54,0%	Follow

Italiana Assicurazioni

Insurance

1.190

20.373

10:47

48,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
20.373	10:47	48,0%	Follow

Coverwise

Insurance

1.190

20.290

04:43

26,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
20.290	04:43	26,0%	Follow

GenialLife

Insurance

1.190

10.809

05:43

24,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
10.809	05:43	24,0%	Follow

TravelEasy

Insurance

1.071

11.327

04:58

54,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
11.327	04:58	54,0%	Follow

Assur O'Poil

Insurance

1.071

10.746

06:39

66,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
10.746	06:39	66,0%	Follow

CA Assicurazioni

Insurance

1.071

10.710

22:43

75,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
10.710	22:43	75,0%	Follow

Santevet

Insurance

952

40.788

04:14

87,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
40.788	04:14	87,0%	Follow

AutoConnexa

Insurance

357

8.518

10:56

63,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
8.518	10:56	63,0%	Follow

Lokky

Insurance

357

8.271

19:45

45,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
8.271	19:45	45,0%	Follow

Vitanuova Spa

Insurance

357

7.824

11:16

29,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
7.824	11:16	29,0%	Follow

Polizza Migliore

Insurance

357

7.773

05:56

40,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
7.773	05:56	40,0%	Follow

Viaggi Sicuri

Insurance

357

7.415

08:27

62,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
7.415	08:27	62,0%	Follow

Dallbogg

Insurance

357

6.276

07:29

66,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
6.276	07:29	66,0%	Follow

Wopta Assicurazioni

Insurance

238

3.357

07:52

30,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
3.357	07:52	30,0%	Follow

Covercare

Insurance

238

2.458

30:37

25,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
2.458	30:37	25,0%	Follow

Baboop

Insurance

238

2.428

01:09

48,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
2.428	01:09	48,0%	Follow

Chapka

Insurance

238

2.301

06:44

29,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
2.301	06:44	29,0%	Follow

Vitesicure

Insurance

238

2.277

10:15

54,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
2.277	10:15	54,0%	Follow

MetLife

Insurance

119

4.001

06:05

80,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
4.001	06:05	80,0%	Follow

AssiVia

Insurance

119

3.786

01:13

77,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
3.786	01:13	77,0%	Follow

Motoplatinum

Insurance

119

3.432

10:03

74,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
3.432	10:03	74,0%	Follow

Spondee

Insurance

119

3.045

02:21

71,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
3.045	02:21	71,0%	Follow

Holins

Insurance

119

1.096

13:26

0,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
1.096	13:26	0,0%	Follow

Afi Esca

Insurance

119

<1.000

08:51

63,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
<1.000	08:51	63,0%	Follow

Fonte:

Scopri la Top 100

Scopri la classifica

Top 10 Assicurazioni

The distribution by popularity of the top ten websites in the Ecommerce ranking.

The ranking is based on data estimates available on the Net, it has no statistical value but it is indicative of the balance of power between the various players.
In addition to the estimation of unique visits, time spent on the website, bounce rate and brand relevance are taken into consideration.
We update company data twice a year, considering major changes (naming, url, aggregations, etc.).
The companies in the ranking are selected based on revenue estimates for the previous year and traffic on the site.
You can send your company name for inclusion in the list or send an email for more information.
It is possible to examine the breakdown by sector of the companies and other information on the reference page.

In some cases the data may be incorrect or out of date. Casaleggio Associati assumes no responsibility for different uses of the ranking.

Terms and Restrictions for the Use of Data from the Ecommerce Italia Ranking
Any form of extraction, reprocessing, reproduction, or use, whether partial or complete, of the content is prohibited without prior written authorization from the rights holder.
Automated access to the data, including bots, crawlers, or artificial intelligence, is also prohibited unless prior approval is obtained.
Any violation of these conditions will be prosecuted.
For usage requests or authorizations, please contact us.