IT · EN Chi siamo Contact us Sign in Registrati →
Sign in Registrati
PROSSIMO EVENTO 22 October · The partners of Ecommerce companies 2025 · Iscriviti →
Services

Ecommerce Ranking in Italy
Insurance

BETA

The Ecommerce ranking is the ranking of the top 100 online stores in Italy, updated at April 2025

The most popular ecommerce websites in Italy:

Ecommerce Ranking is the ranking of the best online shopping sites, divided by sector and updated every month.

Ecommerce Italia

Ecommerce Italia 2025

The 19th edition of the CA research will explore innovations, current trends, the most interesting cases and market evolutions of the Ecommerce in Italy.

Download


The Insurance industry in Italy is worth over €2.4 billion and has recorded annual growth of 1%, driven in particular by new embedded insurance services. Growing competition is prompting companies to offer more competitive, personalised and flexible products via digital channels. By 2026, greater personalisation and automated underwriting using AI and behavioural data are expected.

  • Sector Italianity IT83%
  • Est. Revenue 2025 € 2.414.896.000
  • Growth 24-25 Crescita1,0%
  • Inflation 3,0%
Discover all data in the "Ecommerce Italy 2025" report
Ecommerce Italy 2025

Latest update: 26 August 2026
Insert a valid URL (e.g. www.amazon.it)

Your search returned a large number of results. Please try again using your company's exact domain.

No results found

We are sorry, the company you indicated is not present in our ranking. Check that you have typed the URL correctly, alternatively you can request the inclusion of your company in the Ecommerce Ranking.

Submit your company
    Sector: Insurance

    Source:

    powered by SemRush CA
    Company / Sector Sector Popularity Index Est.
    Unique Visitors    		 Est
    Avg Time    		 Est.
    Bounce Rate
    1 From position 1 to position 1 IT Prima InsuranceInsurance InsuranceInsurance 10.000 1.545.967 12:24 35,0% Follow
    Est.
    Unique Visitors    		 Est
    Avg Time    		 Est.
    Bounce Rate    		 IT
    1.545.967 12:24 35,0% Follow
    2 From position 2 to position 2 IT Unipol Sai InsuranceInsurance InsuranceInsurance 5.922 793.732 07:51 50,0% Follow
    Est.
    Unique Visitors    		 Est
    Avg Time    		 Est.
    Bounce Rate    		 IT
    793.732 07:51 50,0% Follow
    3 From position 3 to position 3 DE Allianz Direct InsuranceInsurance InsuranceInsurance 5.146 562.876 08:34 44,0% Follow
    Est.
    Unique Visitors    		 Est
    Avg Time    		 Est.
    Bounce Rate    		 DE
    562.876 08:34 44,0% Follow
    4 From position 5 to position 4 IT ConTe.it InsuranceInsurance InsuranceInsurance 5.049 600.431 07:19 41,0% Follow
    Est.
    Unique Visitors    		 Est
    Avg Time    		 Est.
    Bounce Rate    		 IT
    600.431 07:19 41,0% Follow
    5 From position 6 to position 5 IT Genertel InsuranceInsurance InsuranceInsurance 3.981 393.167 08:05 43,0% Follow
    Est.
    Unique Visitors    		 Est
    Avg Time    		 Est.
    Bounce Rate    		 IT
    393.167 08:05 43,0% Follow
    6 From position 4 to position 6 IT UniSalute InsuranceInsurance InsuranceInsurance 3.883 343.058 09:36 22,0% Follow
    Est.
    Unique Visitors    		 Est
    Avg Time    		 Est.
    Bounce Rate    		 IT
    343.058 09:36 22,0% Follow
    7 From position 8 to position 7 IT Linear InsuranceInsurance InsuranceInsurance 3.495 293.199 10:25 39,0% Follow
    Est.
    Unique Visitors    		 Est
    Avg Time    		 Est.
    Bounce Rate    		 IT
    293.199 10:25 39,0% Follow
    8 From position 7 to position 8 ES Verti InsuranceInsurance InsuranceInsurance 3.398 259.833 07:31 48,0% Follow
    Est.
    Unique Visitors    		 Est
    Avg Time    		 Est.
    Bounce Rate    		 ES
    259.833 07:31 48,0% Follow
    9 From position 9 to position 9 FR Axa InsuranceInsurance InsuranceInsurance 3.301 240.750 06:40 56,0% Follow
    Est.
    Unique Visitors    		 Est
    Avg Time    		 Est.
    Bounce Rate    		 FR
    240.750 06:40 56,0% Follow
    10 From position 10 to position 10 IT Quixa InsuranceInsurance InsuranceInsurance 2.913 203.782 06:32 39,0% Follow
    Est.
    Unique Visitors    		 Est
    Avg Time    		 Est.
    Bounce Rate    		 IT
    203.782 06:32 39,0% Follow
    11 From position 11 to position 11 IT Europ Assistance InsuranceInsurance InsuranceInsurance 2.816 190.793 07:55 54,0% Follow
    Est.
    Unique Visitors    		 Est
    Avg Time    		 Est.
    Bounce Rate    		 IT
    190.793 07:55 54,0% Follow
    12 From position 14 to position 12 CH Zurich Connect InsuranceInsurance InsuranceInsurance 2.330 112.544 12:40 54,0% Follow
    Est.
    Unique Visitors    		 Est
    Avg Time    		 Est.
    Bounce Rate    		 CH
    112.544 12:40 54,0% Follow
    13 From position 12 to position 13 ES Heymondo InsuranceInsurance InsuranceInsurance 2.233 127.407 06:43 42,0% Follow
    Est.
    Unique Visitors    		 Est
    Avg Time    		 Est.
    Bounce Rate    		 ES
    127.407 06:43 42,0% Follow
    14 From position 15 to position 14 IT BeRebel InsuranceInsurance InsuranceInsurance 2.233 124.374 07:20 43,0% Follow
    Est.
    Unique Visitors    		 Est
    Avg Time    		 Est.
    Bounce Rate    		 IT
    124.374 07:20 43,0% Follow
    15 From position 13 to position 15 IT Sara Assicurazioni InsuranceInsurance InsuranceInsurance 2.233 113.333 14:44 59,0% Follow
    Est.
    Unique Visitors    		 Est
    Avg Time    		 Est.
    Bounce Rate    		 IT
    113.333 14:44 59,0% Follow
    16 From position 17 to position 16 IT 24hassistance InsuranceInsurance InsuranceInsurance 2.039 108.794 09:47 53,0% Follow
    Est.
    Unique Visitors    		 Est
    Avg Time    		 Est.
    Bounce Rate    		 IT
    108.794 09:47 53,0% Follow
    17 From position 21 to position 17 IT Reale Mutua Assicurazioni InsuranceInsurance InsuranceInsurance 2.039 67.484 07:36 45,0% Follow
    Est.
    Unique Visitors    		 Est
    Avg Time    		 Est.
    Bounce Rate    		 IT
    67.484 07:36 45,0% Follow
    18 From position 18 to position 18 FR Groupama InsuranceInsurance InsuranceInsurance 1.942 82.313 20:29 49,0% Follow
    Est.
    Unique Visitors    		 Est
    Avg Time    		 Est.
    Bounce Rate    		 FR
    82.313 20:29 49,0% Follow
    19 From position 19 to position 19 IT Bene InsuranceInsurance InsuranceInsurance 1.650 55.616 07:01 54,0% Follow
    Est.
    Unique Visitors    		 Est
    Avg Time    		 Est.
    Bounce Rate    		 IT
    55.616 07:01 54,0% Follow
    20 From position 16 to position 20 IT GenialClick InsuranceInsurance InsuranceInsurance 1.553 48.536 14:15 50,0% Follow
    Est.
    Unique Visitors    		 Est
    Avg Time    		 Est.
    Bounce Rate    		 IT
    48.536 14:15 50,0% Follow
    21 From position 25 to position 21 IT Italiana Assicurazioni InsuranceInsurance InsuranceInsurance 1.359 32.387 11:05 31,0% Follow
    Est.
    Unique Visitors    		 Est
    Avg Time    		 Est.
    Bounce Rate    		 IT
    32.387 11:05 31,0% Follow
    22 From position 20 to position 22 ES Barkibu InsuranceInsurance InsuranceInsurance 1.262 45.382 02:29 50,0% Follow
    Est.
    Unique Visitors    		 Est
    Avg Time    		 Est.
    Bounce Rate    		 ES
    45.382 02:29 50,0% Follow
    23 From position 22 to position 23 IT Imaway InsuranceInsurance InsuranceInsurance 1.068 26.531 09:39 52,0% Follow
    Est.
    Unique Visitors    		 Est
    Avg Time    		 Est.
    Bounce Rate    		 IT
    26.531 09:39 52,0% Follow
    24 From position 26 to position 24 IT GenialLife InsuranceInsurance InsuranceInsurance 971 23.375 05:18 37,0% Follow
    Est.
    Unique Visitors    		 Est
    Avg Time    		 Est.
    Bounce Rate    		 IT
    23.375 05:18 37,0% Follow
    25 From position 33 to position 25 ES Intermundial InsuranceInsurance InsuranceInsurance 971 14.384 02:17 24,0% Follow
    Est.
    Unique Visitors    		 Est
    Avg Time    		 Est.
    Bounce Rate    		 ES
    14.384 02:17 24,0% Follow
    26 From position 39 to position 26 IT Wopta Assicurazioni InsuranceInsurance InsuranceInsurance 971 11.023 00:44 15,0% Follow
    Est.
    Unique Visitors    		 Est
    Avg Time    		 Est.
    Bounce Rate    		 IT
    11.023 00:44 15,0% Follow
    27 From position 23 to position 27 IT Santevet InsuranceInsurance InsuranceInsurance 874 30.339 02:40 71,0% Follow
    Est.
    Unique Visitors    		 Est
    Avg Time    		 Est.
    Bounce Rate    		 IT
    30.339 02:40 71,0% Follow
    28 From position 42 to position 28 IT CA Assicurazioni InsuranceInsurance InsuranceInsurance 874 19.382 03:38 62,0% Follow
    Est.
    Unique Visitors    		 Est
    Avg Time    		 Est.
    Bounce Rate    		 IT
    19.382 03:38 62,0% Follow
    29 From position 29 to position 29 IT Polizza Migliore InsuranceInsurance InsuranceInsurance 874 13.103 01:32 39,0% Follow
    Est.
    Unique Visitors    		 Est
    Avg Time    		 Est.
    Bounce Rate    		 IT
    13.103 01:32 39,0% Follow
    30 From position 24 to position 30 IT Assur O'Poil InsuranceInsurance InsuranceInsurance 874 12.442 05:08 54,0% Follow
    Est.
    Unique Visitors    		 Est
    Avg Time    		 Est.
    Bounce Rate    		 IT
    12.442 05:08 54,0% Follow
    31 From position 28 to position 31 IT Vitanuova Spa InsuranceInsurance InsuranceInsurance 874 11.203 10:58 35,0% Follow
    Est.
    Unique Visitors    		 Est
    Avg Time    		 Est.
    Bounce Rate    		 IT
    11.203 10:58 35,0% Follow
    32 From position 32 to position 32 IT Motoplatinum InsuranceInsurance InsuranceInsurance 485 19.272 07:53 89,0% Follow
    Est.
    Unique Visitors    		 Est
    Avg Time    		 Est.
    Bounce Rate    		 IT
    19.272 07:53 89,0% Follow
    33 From position 27 to position 33 IT Coverwise InsuranceInsurance InsuranceInsurance 291 9.401 03:55 48,0% Follow
    Est.
    Unique Visitors    		 Est
    Avg Time    		 Est.
    Bounce Rate    		 IT
    9.401 03:55 48,0% Follow
    34 From position 31 to position 34 IT Lokky InsuranceInsurance InsuranceInsurance 291 7.595 07:23 42,0% Follow
    Est.
    Unique Visitors    		 Est
    Avg Time    		 Est.
    Bounce Rate    		 IT
    7.595 07:23 42,0% Follow
    35 From position 45 to position 35 IT Covercare InsuranceInsurance InsuranceInsurance 291 6.415 05:30 56,0% Follow
    Est.
    Unique Visitors    		 Est
    Avg Time    		 Est.
    Bounce Rate    		 IT
    6.415 05:30 56,0% Follow
    36 From position 38 to position 36 IT Viaggi Sicuri InsuranceInsurance InsuranceInsurance 291 6.324 08:47 30,0% Follow
    Est.
    Unique Visitors    		 Est
    Avg Time    		 Est.
    Bounce Rate    		 IT
    6.324 08:47 30,0% Follow
    37 From position 37 to position 37 IT Vitesicure InsuranceInsurance InsuranceInsurance 291 6.197 01:47 12,0% Follow
    Est.
    Unique Visitors    		 Est
    Avg Time    		 Est.
    Bounce Rate    		 IT
    6.197 01:47 12,0% Follow
    38 From position 44 to position 38 IT TravelEasy InsuranceInsurance InsuranceInsurance 291 5.473 05:01 43,0% Follow
    Est.
    Unique Visitors    		 Est
    Avg Time    		 Est.
    Bounce Rate    		 IT
    5.473 05:01 43,0% Follow
    39 From position 40 to position 39 IT MetLife InsuranceInsurance InsuranceInsurance 194 7.549 02:58 81,0% Follow
    Est.
    Unique Visitors    		 Est
    Avg Time    		 Est.
    Bounce Rate    		 IT
    7.549 02:58 81,0% Follow
    40 From position 34 to position 40 IT AutoConnexa InsuranceInsurance InsuranceInsurance 194 4.721 08:38 22,0% Follow
    Est.
    Unique Visitors    		 Est
    Avg Time    		 Est.
    Bounce Rate    		 IT
    4.721 08:38 22,0% Follow
    41 From position 30 to position 41 IT Baboop InsuranceInsurance InsuranceInsurance 194 3.918 05:42 52,0% Follow
    Est.
    Unique Visitors    		 Est
    Avg Time    		 Est.
    Bounce Rate    		 IT
    3.918 05:42 52,0% Follow
    42 From position 41 to position 42 IT AssiVia InsuranceInsurance InsuranceInsurance 194 2.200 06:23 38,0% Follow
    Est.
    Unique Visitors    		 Est
    Avg Time    		 Est.
    Bounce Rate    		 IT
    2.200 06:23 38,0% Follow
    43 From position 46 to position 43 IT Spondee InsuranceInsurance InsuranceInsurance 97 5.135 13:01 90,0% Follow
    Est.
    Unique Visitors    		 Est
    Avg Time    		 Est.
    Bounce Rate    		 IT
    5.135 13:01 90,0% Follow
    44 From position 35 to position 44 IT Chapka InsuranceInsurance InsuranceInsurance 97 1.889 10:11 20,0% Follow
    Est.
    Unique Visitors    		 Est
    Avg Time    		 Est.
    Bounce Rate    		 IT
    1.889 10:11 20,0% Follow
    45 From position 43 to position 45 IT Dallbogg InsuranceInsurance InsuranceInsurance 97 1.611 05:53 31,0% Follow
    Est.
    Unique Visitors    		 Est
    Avg Time    		 Est.
    Bounce Rate    		 IT
    1.611 05:53 31,0% Follow
    46 From position 36 to position 46 IT Holins InsuranceInsurance InsuranceInsurance 97 <1.000 22:42 29,0% Follow
    Est.
    Unique Visitors    		 Est
    Avg Time    		 Est.
    Bounce Rate    		 IT
    <1.000 22:42 29,0% Follow
    47 From position 47 to position 47 IT Bike and Life InsuranceInsurance InsuranceInsurance 97 <1.000 < 10s 100,0% Follow
    Est.
    Unique Visitors    		 Est
    Avg Time    		 Est.
    Bounce Rate    		 IT
    <1.000 < 10s 100,0% Follow
    48 New Entry IT Afi Esca InsuranceInsurance InsuranceInsurance 97 <1.000 < 10s 100,0% Follow
    Est.
    Unique Visitors    		 Est
    Avg Time    		 Est.
    Bounce Rate    		 IT
    <1.000 < 10s 100,0% Follow

    Fonte:

    powered by SemRush CA

    Scopri la Top 100

    Scopri la classifica


    Top 10 Assicurazioni

    The distribution by popularity of the top ten websites in the Ecommerce ranking.



    The ranking is based on data estimates available on the Net, it has no statistical value but it is indicative of the balance of power between the various players.
    In addition to the estimation of unique visits, time spent on the website, bounce rate and brand relevance are taken into consideration.
    We update company data twice a year, considering major changes (naming, url, aggregations, etc.).
    The companies in the ranking are selected based on revenue estimates for the previous year and traffic on the site.
    You can send your company name for inclusion in the list or send an email for more information.
    It is possible to examine the breakdown by sector of the companies and other information on the reference page.

    In some cases the data may be incorrect or out of date. Casaleggio Associati assumes no responsibility for different uses of the ranking.


    Terms and Restrictions for the Use of Data from the Ecommerce Italia Ranking
    Any form of extraction, reprocessing, reproduction, or use, whether partial or complete, of the content is prohibited without prior written authorization from the rights holder.
    Automated access to the data, including bots, crawlers, or artificial intelligence, is also prohibited unless prior approval is obtained.
    Any violation of these conditions will be prosecuted.
    For usage requests or authorizations, please contact us.



    April 10th, 2024 - Milan

    Ecommerce Italy 2024

    AI-Commerce: the frontiers of Ecommerce Digital Thinking with Artificial Intelligence

    More info

    Discover more

    Download the report

    Download
    October 22th, 2024 - Milan

    The Partners of Ecommerce Companies 2025

    Third edition - Casaleggio Associati's research describes the state of the art of technologies and services to support those who do Ecommerce.

    More info

    Discover more
    Ecommerce Italia

    Casaleggio Associati
    Phone +39 02 89011466
    VAT 04215320963
    Contact us

    Follow us on social:

    Privacy & Cookie Policy

    © © Casaleggio Associati 2026
    All rights reserved.
    We encourage sharing.