The most popular ecommerce websites in Italy:

Ecommerce Ranking is the ranking of the best online shopping sites, divided by sector and updated every month.

Ecommerce Italia 2025

The 19th edition of the CA research will explore innovations, current trends, the most interesting cases and market evolutions of the Ecommerce in Italy.

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The Insurance sector reached a turnover of 2.4 billion last year with a growth of 17%, of which almost a third (5.9%) was due to price increases. Italian players in the sector represent 75% with a strong presence (70%) also among the top 10. The most represented region among the sector’s players is Lombardy.

Sector Italianity 85%
Est. Revenue € 2.391.668.000
Growth 23-24 17,0%
Inflation 5,9%

Discover all data in the "Ecommerce Italy 2025" report

12263 companies present
17 sectors

Latest update: 16 February 2026

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FAQ

How is the ranking calculated?
The ranking aims to estimate the popularity of ecommerce websites in Italy. It's calculated with an algorithm based on the following parameters:
· Unique Visitors: Total unique visitors on a monthly basis in Italy (estimated by Casaleggio Associati on Semrush data)
· On line popularity: brand relevance according to CA data and estimates (data not visible)
· Average time: average amount of time that a user spends on the analyzed domain during each visit.
· Bounce Rate: Percentage of visitors who leave the analyzed site after viewing a single page.
· Relevance: overall score calculated on the basis of previous data
The ranking is based on data estimates available on the Net, it has no statistical value but it is indicative of the balance of power between the various players.

How many companies are there in the Ranking?
At the moment there are 12263 companies that have an ecommerce in Italy - from product to services - divided into categories.

How often ecommerce is updated rankings?
The ecommerce ranking is updated every month. Updates of company names and other major changes are made twice a year.

Why does my ecommerce site not appear in the rankings?
The reasons are threefold:
· The site has been taken into consideration, but did not reach the top 100 positions; it could be available in sector rankings
· The data found was not sufficient to make an accurate estimate
· Your site has not been inserted in our database. You can send it by clicking here

I believe that the figures relating to my ecommerce site are inaccurate. What can I do?
The numbers in the ranking only represent estimates of Ecommerce site traffic and may be different from actual data. You can learn more about the difference between Semrush and Google Analytics.
You can write us an email and report the data you believe is inaccurate.

Will you modify the rankings?
For now the ranking ecommerce is in Beta and in constant monitoring.
If you have suggestions that can help us improve our ranking, send us an email.

Why an ecommerce site is not in the ranking anymore?
When the traffic estimate in a certain month is too low, the site is temporarily excluded from the ranking.

How can I sponsor the Ranking?
If you want informations on Ranking Sponsorship, pleasesend us an email.

Company / Sector

Sector

Prima

Insurance

10.000

1.222.470

11:47

45,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
1.222.470	11:47	45,0%	Follow

Allianz Direct

Insurance

7.262

738.518

08:15

60,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
738.518	08:15	60,0%	Follow

Unipol Sai

Insurance

5.833

554.440

10:08

53,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
554.440	10:08	53,0%	Follow

UniSalute

Insurance

5.476

455.002

09:55

35,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
455.002	09:55	35,0%	Follow

ConTe.it

Insurance

5.238

443.968

08:59

43,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
443.968	08:59	43,0%	Follow

Genertel

Insurance

4.881

396.852

08:13

50,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
396.852	08:13	50,0%	Follow

Verti

Insurance

4.167

265.413

08:46

62,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
265.413	08:46	62,0%	Follow

Linear

Insurance

4.048

238.738

09:07

35,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
238.738	09:07	35,0%	Follow

Axa

Insurance

3.690

210.581

03:53

57,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
210.581	03:53	57,0%	Follow

Quixa

Insurance

3.452

175.994

07:16

47,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
175.994	07:16	47,0%	Follow

Europ Assistance

Insurance

2.857

121.852

11:26

60,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
121.852	11:26	60,0%	Follow

Sara Assicurazioni

Insurance

2.857

114.002

08:56

60,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
114.002	08:56	60,0%	Follow

GenialClick

Insurance

2.619

90.380

08:08

50,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
90.380	08:08	50,0%	Follow

Reale Mutua Assicurazioni

Insurance

2.619

63.357

06:58

33,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
63.357	06:58	33,0%	Follow

Groupama

Insurance

2.619

50.002

21:16

29,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
50.002	21:16	29,0%	Follow

Zurich Connect

Insurance

2.500

56.474

08:56

48,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
56.474	08:56	48,0%	Follow

Heymondo

Insurance

2.381

95.844

12:47

61,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
95.844	12:47	61,0%	Follow

BeRebel

Insurance

2.381

89.722

08:13

53,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
89.722	08:13	53,0%	Follow

24hassistance

Insurance

2.381

82.760

06:28

45,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
82.760	06:28	45,0%	Follow

Bene

Insurance

1.786

45.029

07:15

46,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
45.029	07:15	46,0%	Follow

Italiana Assicurazioni

Insurance

1.667

31.705

08:40

42,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
31.705	08:40	42,0%	Follow

GenialLife

Insurance

1.548

25.107

05:07

10,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
25.107	05:07	10,0%	Follow

Imaway

Insurance

1.310

55.333

04:40

89,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
55.333	04:40	89,0%	Follow

Coverwise

Insurance

1.310

27.870

04:45

47,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
27.870	04:45	47,0%	Follow

Viaggi Sicuri

Insurance

1.310

16.441

17:22

35,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
16.441	17:22	35,0%	Follow

Santevet

Insurance

1.190

34.643

06:05

70,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
34.643	06:05	70,0%	Follow

Vitesicure

Insurance

1.190

11.464

04:30

30,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
11.464	04:30	30,0%	Follow

Vitanuova Spa

Insurance

1.190

11.017

08:18

28,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
11.017	08:18	28,0%	Follow

MetLife

Insurance

1.190

10.414

08:23

37,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
10.414	08:23	37,0%	Follow

Polizza Migliore

Insurance

1.071

22.414

03:00

49,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
22.414	03:00	49,0%	Follow

Lokky

Insurance

1.071

17.218

06:56

50,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
17.218	06:56	50,0%	Follow

Assur O'Poil

Insurance

952

19.038

05:47

72,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
19.038	05:47	72,0%	Follow

CA Assicurazioni

Insurance

952

13.096

19:04

81,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
13.096	19:04	81,0%	Follow

TravelEasy

Insurance

833

11.167

02:37

79,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
11.167	02:37	79,0%	Follow

Motoplatinum

Insurance

833

10.613

02:19

69,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
10.613	02:19	69,0%	Follow

Dallbogg

Insurance

357

8.311

05:30

38,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
8.311	05:30	38,0%	Follow

AutoConnexa

Insurance

357

7.770

03:20

45,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
7.770	03:20	45,0%	Follow

Baboop

Insurance

357

5.175

04:10

47,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
5.175	04:10	47,0%	Follow

Holins

Insurance

238

6.486

05:42

85,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
6.486	05:42	85,0%	Follow

WeFox

Insurance

238

4.325

02:01

24,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
4.325	02:01	24,0%	Follow

Chapka

Insurance

238

2.659

09:07

41,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
2.659	09:07	41,0%	Follow

AssiVia

Insurance

238

2.625

06:28

29,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
2.625	06:28	29,0%	Follow

Wopta Assicurazioni

Insurance

238

2.022

07:00

62,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
2.022	07:00	62,0%	Follow

Covercare

Insurance

119

<1.000

10:31

27,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
<1.000	10:31	27,0%	Follow

Spondee

Insurance

119

<1.000

03:18

65,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
<1.000	03:18	65,0%	Follow

Afi Esca

Insurance

119

<1.000

02:35

0,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
<1.000	02:35	0,0%	Follow

Fonte:

Scopri la Top 100

Scopri la classifica

Top 10 Assicurazioni

The distribution by popularity of the top ten websites in the Ecommerce ranking.

The ranking is based on data estimates available on the Net, it has no statistical value but it is indicative of the balance of power between the various players.
In addition to the estimation of unique visits, time spent on the website, bounce rate and brand relevance are taken into consideration.
We update company data twice a year, considering major changes (naming, url, aggregations, etc.).
The companies in the ranking are selected based on revenue estimates for the previous year and traffic on the site.
You can send your company name for inclusion in the list or send an email for more information.
It is possible to examine the breakdown by sector of the companies and other information on the reference page.

In some cases the data may be incorrect or out of date. Casaleggio Associati assumes no responsibility for different uses of the ranking.

Terms and Restrictions for the Use of Data from the Ecommerce Italia Ranking
Any form of extraction, reprocessing, reproduction, or use, whether partial or complete, of the content is prohibited without prior written authorization from the rights holder.
Automated access to the data, including bots, crawlers, or artificial intelligence, is also prohibited unless prior approval is obtained.
Any violation of these conditions will be prosecuted.
For usage requests or authorizations, please contact us.