The most popular ecommerce websites in Italy:

Ecommerce Ranking is the ranking of the best online shopping sites, divided by sector and updated every month.

Ecommerce Italia 2025

The 19th edition of the CA research will explore innovations, current trends, the most interesting cases and market evolutions of the Ecommerce in Italy.

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The Insurance sector reached a turnover of 2.4 billion last year with a growth of 17%, of which almost a third (5.9%) was due to price increases. Italian players in the sector represent 75% with a strong presence (70%) also among the top 10. The most represented region among the sector’s players is Lombardy.

Sector Italianity 85%
Est. Revenue € 2.391.668.000
Growth 23-24 17,0%
Inflation 5,9%

Discover all data in the "Ecommerce Italy 2025" report

12134 companies present
17 sectors

Latest update: 19 December 2025

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FAQ

How is the ranking calculated?
The ranking aims to estimate the popularity of ecommerce websites in Italy. It's calculated with an algorithm based on the following parameters:
· Unique Visitors: Total unique visitors on a monthly basis in Italy (estimated by Casaleggio Associati on Semrush data)
· On line popularity: brand relevance according to CA data and estimates (data not visible)
· Average time: average amount of time that a user spends on the analyzed domain during each visit.
· Bounce Rate: Percentage of visitors who leave the analyzed site after viewing a single page.
· Relevance: overall score calculated on the basis of previous data
The ranking is based on data estimates available on the Net, it has no statistical value but it is indicative of the balance of power between the various players.

How many companies are there in the Ranking?
At the moment there are 12134 companies that have an ecommerce in Italy - from product to services - divided into categories.

How often ecommerce is updated rankings?
The ecommerce ranking is updated every month. Updates of company names and other major changes are made twice a year.

Why does my ecommerce site not appear in the rankings?
The reasons are threefold:
· The site has been taken into consideration, but did not reach the top 100 positions; it could be available in sector rankings
· The data found was not sufficient to make an accurate estimate
· Your site has not been inserted in our database. You can send it by clicking here

I believe that the figures relating to my ecommerce site are inaccurate. What can I do?
The numbers in the ranking only represent estimates of Ecommerce site traffic and may be different from actual data. You can learn more about the difference between Semrush and Google Analytics.
You can write us an email and report the data you believe is inaccurate.

Will you modify the rankings?
For now the ranking ecommerce is in Beta and in constant monitoring.
If you have suggestions that can help us improve our ranking, send us an email.

Why an ecommerce site is not in the ranking anymore?
When the traffic estimate in a certain month is too low, the site is temporarily excluded from the ranking.

How can I sponsor the Ranking?
If you want informations on Ranking Sponsorship, pleasesend us an email.

Company / Sector

Sector

Prima

Insurance

10.000

1.098.516

12:06

36,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
1.098.516	12:06	36,0%	Follow

UniSalute

Insurance

6.104

507.170

08:36

31,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
507.170	08:36	31,0%	Follow

Genertel

Insurance

5.974

506.887

07:21

43,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
506.887	07:21	43,0%	Follow

Allianz Direct

Insurance

5.974

446.283

08:10

44,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
446.283	08:10	44,0%	Follow

ConTe.it

Insurance

5.844

506.707

07:27

49,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
506.707	07:27	49,0%	Follow

Linear

Insurance

4.545

262.012

09:30

17,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
262.012	09:30	17,0%	Follow

Verti

Insurance

4.545

259.297

11:03

44,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
259.297	11:03	44,0%	Follow

Axa

Insurance

3.896

218.289

05:41

65,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
218.289	05:41	65,0%	Follow

Quixa

Insurance

3.636

177.457

08:08

35,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
177.457	08:08	35,0%	Follow

GenialClick

Insurance

3.117

103.340

06:57

40,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
103.340	06:57	40,0%	Follow

Reale Mutua Assicurazioni

Insurance

2.987

170.470

05:39

71,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
170.470	05:39	71,0%	Follow

Unipol Sai

Insurance

2.987

100.582

21:28

41,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
100.582	21:28	41,0%	Follow

Sara Assicurazioni

Insurance

2.857

111.774

07:40

56,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
111.774	07:40	56,0%	Follow

Europ Assistance

Insurance

2.727

94.492

09:45

45,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
94.492	09:45	45,0%	Follow

Heymondo

Insurance

2.597

100.058

07:04

54,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
100.058	07:04	54,0%	Follow

Groupama

Insurance

2.597

96.346

16:21

49,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
96.346	16:21	49,0%	Follow

BeRebel

Insurance

2.468

99.158

07:20

56,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
99.158	07:20	56,0%	Follow

24hassistance

Insurance

2.078

50.121

05:47

53,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
50.121	05:47	53,0%	Follow

Santevet

Insurance

1.948

56.475

01:55

62,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
56.475	01:55	62,0%	Follow

Bene

Insurance

1.948

48.398

11:12

30,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
48.398	11:12	30,0%	Follow

Assur O'Poil

Insurance

1.558

26.985

03:42

29,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
26.985	03:42	29,0%	Follow

Imaway

Insurance

1.429

29.473

04:12

37,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
29.473	04:12	37,0%	Follow

Coverwise

Insurance

1.429

27.143

12:38

29,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
27.143	12:38	29,0%	Follow

GenialLife

Insurance

1.299

21.987

09:42

19,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
21.987	09:42	19,0%	Follow

Polizza Migliore

Insurance

1.299

16.740

08:19

21,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
16.740	08:19	21,0%	Follow

Vitanuova Spa

Insurance

1.299

14.902

13:21

22,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
14.902	13:21	22,0%	Follow

TravelEasy

Insurance

1.299

11.468

01:07

26,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
11.468	01:07	26,0%	Follow

Italiana Assicurazioni

Insurance

1.169

17.110

09:36

37,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
17.110	09:36	37,0%	Follow

Viaggi Sicuri

Insurance

1.169

11.073

04:10

23,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
11.073	04:10	23,0%	Follow

Lokky

Insurance

1.039

18.464

07:32

60,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
18.464	07:32	60,0%	Follow

Wopta Assicurazioni

Insurance

1.039

11.919

02:01

49,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
11.919	02:01	49,0%	Follow

Vitesicure

Insurance

779

11.384

04:04

75,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
11.384	04:04	75,0%	Follow

Baboop

Insurance

649

14.264

07:45

95,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
14.264	07:45	95,0%	Follow

MetLife

Insurance

649

11.917

07:28

86,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
11.917	07:28	86,0%	Follow

Covercare

Insurance

390

7.917

02:42

12,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
7.917	02:42	12,0%	Follow

AutoConnexa

Insurance

390

6.434

06:22

34,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
6.434	06:22	34,0%	Follow

Dallbogg

Insurance

390

6.136

01:44

13,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
6.136	01:44	13,0%	Follow

Zurich Connect

Insurance

260

9.740

02:16

83,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
9.740	02:16	83,0%	Follow

WeFox

Insurance

260

6.307

01:31

86,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
6.307	01:31	86,0%	Follow

CA Assicurazioni

Insurance

260

4.298

15:05

63,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
4.298	15:05	63,0%	Follow

Holins

Insurance

260

3.566

02:21

25,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
3.566	02:21	25,0%	Follow

Chapka

Insurance

260

3.015

23:28

56,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
3.015	23:28	56,0%	Follow

AssiVia

Insurance

260

2.321

06:01

31,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
2.321	06:01	31,0%	Follow

Motoplatinum

Insurance

130

<1.000

11:01

57,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
<1.000	11:01	57,0%	Follow

Spondee

Insurance

130

<1.000

12:01

38,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
<1.000	12:01	38,0%	Follow

Afi Esca

Insurance

130

<1.000

01:41

62,0%

Est. Unique Visitors	Est Avg Time	Est. Bounce Rate
<1.000	01:41	62,0%	Follow

Fonte:

Scopri la Top 100

Scopri la classifica

Top 10 Assicurazioni

The distribution by popularity of the top ten websites in the Ecommerce ranking.

The ranking is based on data estimates available on the Net, it has no statistical value but it is indicative of the balance of power between the various players.
In addition to the estimation of unique visits, time spent on the website, bounce rate and brand relevance are taken into consideration.
We update company data twice a year, considering major changes (naming, url, aggregations, etc.).
The companies in the ranking are selected based on revenue estimates for the previous year and traffic on the site.
You can send your company name for inclusion in the list or send an email for more information.
It is possible to examine the breakdown by sector of the companies and other information on the reference page.

In some cases the data may be incorrect or out of date. Casaleggio Associati assumes no responsibility for different uses of the ranking.

Terms and Restrictions for the Use of Data from the Ecommerce Italia Ranking
Any form of extraction, reprocessing, reproduction, or use, whether partial or complete, of the content is prohibited without prior written authorization from the rights holder.
Automated access to the data, including bots, crawlers, or artificial intelligence, is also prohibited unless prior approval is obtained.
Any violation of these conditions will be prosecuted.
For usage requests or authorizations, please contact us.